Bachelor Marketing & Business

Burgundy School of Business

Description du programme
EFMD Equis Accredited
AACSB Accredited

Bachelor Marketing & Business

Burgundy School of Business

Bachelor in Marketing & Business

By integrating BSB'sBachelor Marketing&Business, you choose a double AACSB and EQUIS accredited school and a 3 year diploma:

  • Recognized in France and worldwide
  • Accredited by French Ministry of Education
  • Giving access to the Master degree or directly to the job market.

Our differences:In 3 years, our Bachelor programmes offers you ageneralist trainingin marketing, communication, management, law, finance and global business.Internationally oriented, our Bachelor can be followed100% in French or 100% in English. It also offers a great opening to the job market, with a maximum of 12 month working placement periods.

3 years to acquire a 360° vision of a business:
Year 1: Discover the fundamentals in core subjects: marketing-communication, management-law-finance, trade management.
Courses examples: Consumer behavior, Marketing tools, Distribution systems, Accounting, Company law, Microeconomics and macroeconomics, Social analysis, IT tools, Quantitative techniques, Language, Communication, Business creativity, Entrepreneurial creativity.

Year 2: Deepening fundamentals and developing your creativity
Courses examples: Marketing study and strategy, Distribution and communication policies, Taxation control, International affairs, Company IS, Business development, Entrepreneurial leadership.

Year 3: Specializing and mastering business techniques
Courses examples: E-business, International Marketing, International purchasing, Economic and Financial news, International accounting, Advanced negotiation, trading management, commercial strategy, business models, ethics and social responsibility, consulting project, business game.
3 possible specializations to choose during the last year: Wine Business&Tourism (in English), International Business (in English) and Marketing&Business Development (in French). A Digital Track is also available on our Lyon Campus.


Examples of positions open to you after our Bachelor Marketing & Business programmeCommercial Manager, Sales Manager, Buyer, International Buyer, Area Sales Manager, Export Assistant, Communication Project Manager, Regional Manager, Export Manager for a specific area, Consultant/ Advisor, Logistics Manager, etc.


Admission requirements: High school degree/ A-level or equivalent Application deadline: June 10th


Duration: 3 years Next Start: September Language : English or French Tuition fees: €7000 per year

Personalised accompaniment

  • Small classes (40 students maximum)
  • Individual support for your application process and visa procedures.
  • Personal advice to help you build your professional project and find your work placements or first job.


  • 500 International students
  • 65 different nationalities
  • 37% international professors
  • 41% of our graduate begin their careers abroad
Cet établissement propose des programmes en :
  • Anglais
  • Français

Mis à jour le July 4, 2018
Durée et prix
Ce cours est Sur le campus
Start Date
Septembre 2019
3 années
À temps plein
7,000 EUR
Juin 21, 2019
France - Dijon, Bourgogne Franche-Comté
Début : Septembre 2019
Date limite d'inscription Juin 21, 2019
Date de fin Juin 30, 2022
France - Lyon, Auvergne-Rhône-Alpes
Début : Septembre 2019
Date limite d'inscription Juin 21, 2019
Date de fin Juin 30, 2022
Septembre 2019
France - Dijon, Bourgogne Franche-Comté
Date limite d'inscription Juin 21, 2019
Date de fin Juin 30, 2022
France - Lyon, Auvergne-Rhône-Alpes
Date limite d'inscription Juin 21, 2019
Date de fin Juin 30, 2022